Enterprise entrepreneurial management Assignment

Enterprise entrepreneurial management - Assignment Example The business planning process – a critical appraisal The typical business planning process may be actually helpful as it aims to convey objectives and missions of the organization to its employees. But, there are several researchers who argue that the entrepreneur should rely on his experience and intuitions rather than waste time on the business planning process. This is because researchers argue that planning may not be successful in the uncertain conditions surrounding the formation of business (Delmar & Shane 2003). Moreover, each component of the business planning process has its own setbacks. Let us analyze each component and find out in what way a business plan can pose as a hindrance. Generating an idea The basic step of a business planning process is to generate an idea. A new venture has to first ascertain the product or the service which it will provide. Most organizations come out with new ideas for a product or a service depending on the data collected from potent ial and current customers. This kind of customer focused process is solely dependent on the information given by customers. However the response given by these people has limitation with reference to the environment and current experience. Hence there may be a discrepancy in the idea generated (Lilien et al. 2002). This may pose as a severe hindrance for the business plan. Moreover, there are other constraints like generation of funds for the new venture. Many business plans may never be formulated due to limitations in the form of competition, technology, lack of funds etc. Strategic goals and objectives The second step in a business plan is to formulate the strategies or tactics which are to be used in order to attain goals and objectives. Strategies may be short term and long term. These are plans which must be followed in order to attain final objectives. However, the very purpose of strategic planning is defeated in today’s changing environment. Due to the uncertainties in market conditions, entrepreneurs may be more successful if they go by their intuitions and experience, rather than going by previously formulated strategic objectives (Mintzberg 1994). Another problem which is ensued in setting objectives is that most plans are formulated outside the business planning process. Also entrepreneurs need to set realistic and achievable goals. It may be very easy to set strategic objectives but very difficult to implement these objectives to the middle and lower management. Most entrepreneurs do not give attention to the fact that the pre determined goals they are setting may be rigid, extremely rational, bureaucratic and dysfunctional at times. Hence, the formulation of potential strategic objectives may not hold true during the implementation process (Shrader, Taylor & Dalton 1984). This is one reason why the strategic objectives should be flexible and top executives need to change it depending on the changing market situations. Market research and analysis The third step in a business plan is to formulate a market plan which takes into account the market promotion and advertisement

Sensory Perceptions Essay Example for Free

Sensory Perceptions Essay Provide at least three (3) reasons for believing in the accuracy or inaccuracy of sensory information. our senses are the connection between the world and our mind. a lot of philosophers defined our senses as the window of the soul. every senses in our brain work hand to hand and build a combined picture of where we are , who we are, and what is going on in our environment, our thinking and sensing are hardly connected and we rely on accurate observations. KirbyGoodpaster,2007,p54-55). the most tree reasons for believing in the accuracy of sensory information are: a. Touch When we touch something hot, our feeling sense automatically send messages to our brain inform the brain that there is same thing wrong or same thing will cause same kind of pain to the body as result we remove our hand (or other part of the body) before we get burned, or before the pain get worst. b. Smell our sense of smell can distinguish when there is danger. or example, When we smell smoke automatically there is a fire, or least something smoldering as result there is a danger to us, , so we can easily trust the accuracy of that sensory information. c. sight The data given by our sense of sight most of the time gives an accurate data regarding the world around us. for instant, If we see two persons talking, there is no hesitancy about them actually talking. also If we see the sun during the morning, we all know it is not a cloudy morning. (Kemp, Hollywood, Hort, 2009). 2. Identify and describe at least three (3) factors contributing to the accuracy of sensory data. here are many things that can cause an effect to the accuracy of sensory data. the first and the most important one is food. our brain like other body part needs energy in order to work properly as result allow our senses to function well. eating right food with Enough protein and vitamins especially starches will make our brain function properly. without the good nutrition our brain wi ll lacks energy as result will effect our sensory data. the second factor is drugs, it has a major affect to our sensory accuracy. there are many kinds of drugs like narcotics or pain medication can easily affect the function of our brain. he big problem is this kind of medicine will cause body reaction time. also same kind of drug can cause hallucination as result it will cause a serious and log term troubles. Finally, sleep play a big role to contribute on the accuracy of the sensors. we spend a third of our lives doing it. From this sentence we can easy see the importance of sleep to our body is like a reset or refresh to the body include the accuracy sensor and make them ready for the next day. (Girodo, 1999) (KirbyGoodpaster,2007,p69-75). 3. Discuss the roles of ? nature? and ? nurture? with regard to the interpretation and evaluation of sensory data. rom many cultures humans are all so alike, we all have almost the same DNA, and we share almost the same behaviors. However, we are influenced by our family DNA , and by the kind of culture that surrounds us. different   aspect of nurture and nature have affected as result make what kind of personality that I have know. Nature contain the characteristic that are inherited or hereditary from my dynasty, one thing that nature has impacted me is from my mood. according to my mamas story, my mood as an enfant was very calm. this characteris tic keep on as I grow until now I react in very calm way. nd I try to avoid problems as much as I can. an another example of influence of nature is the way that I learn. we I was young I was label as slow learner, I had many problems of memorization skills. this characteristic was due to an inherited from my family.

An Overview Of Semiotics And Structuralism Drama Essay

An Overview Of Semiotics And Structuralism Drama Essay In the early 20th Century Ferdinand de Saussure developed the linguistic theory of semiotics, the study of signs within language and the implications of these signs. This involved the analysis of words within texts but after development could be applied to all kinds of art, even paintings and music. The meanings and signs were discovered by studying why a word had been chosen over another, which in turn developed the idea of binary oppositions, for example it is cold because it is not hot. The signs within a text are differential, and it is important to study the relationship between the signs that are being given, and therefore in performance the audience are being sent many messages from what they perceive and this produces very complex layers of meanings as different signs connect with one another. Even seeing how the words are put together, particularly in old texts where the order is different to now, studying the sentences and which words are put with one another give a deeper meaning to the piece. Saussure introduced the idea of there being a signifier and signified to produce a sign. For example, the word tree would be a signifier, and then in the receivers mind they would produce their idea of a tree and this would be the signified, which when both are put together produce the sign of an actual tree. There are many interesting parts to this idea, for example the arbitrary state of these signs, in that there is no intrinsic link between signifier and signified (Culler, 20) as there is no clear reason why a tree is called a tree. Most words can be classed with this arbitrary argument (except onomatopoeia and words that are formed from two others, such as typewriter) and as a result what is further revealed is that because these words have no clear reason for use, everyone has their own interpretation. As a result different words mean different things to different people, and therefore one person may take a certain sign from an aspect of a piece, whereas another persons interpr etation could produce a completely separate sign from the same aspect. As there are so many cultures and no two people have the exact same experiences, each view of a piece will be very different. This does not make one readers interpretation more important, but in fact all signs picked up by all readers of the piece have to be taken into account, making it more complex than even just one person analysing it. Texts are made more complicated by the fact that they are diachronic, as they mean different things depending on when they are being read. For example, an ancient Greek play would have different meanings to it if seen by an ancient Greek in comparison to a contemporary audience. These contrasts in cultures add even more signs to a piece, as it is the differences between the views that show that one audience is missing a significant part of the meaning, and what this lack of meaning will mean as a result. Consequently it is important to acknowledge what would have been taken from the piece in its original time and place for cultural context. Theologists such as Charles Peirce produced another branch off these original ideas based on the idea of the arbitrary state, by analysing how arbitrary a signifier would be in relation to the sign. What he produced was three tiers symbols (such as a word) which were very arbitrary, indexes would be something more closely connected, (such as a musical note on paper) and icons were the least arbitrary, for example a photo or an actor playing a character. Even though this branched off from Saussures semiology ideas, what was important to take from it was that even if a signifier was an icon and was very close to the sign, still a sign stands for something which is not presentà ¢Ã¢â€š ¬Ã‚ ¦ thus reinforcing the absence and metaphysical hollowness that haunt all signification. (Fortier, 22) In light of this, the whole of reality is questioned as if everyones interpretation of a situation is different, and no sign is more valid than another, what truly is reality, when nobody has the sa me view? This is what semiotics takes on as it is used, as every little thing is an interpretation to somebody, and therefore it is hard to see where to stop analysing, leading to unlimited semiosis, (22) as either everything must have a meaning or nothing has. In light of this a performance can be analysed as soon as an audience enters the theatre space, if not earlier. Peirces ideas, though connected, did branch off significantly from Saussures original work, so for this essay Peirces work is acknowledged but Saussures work will be put into use more. From semiology, Roland Barthes saw the significance of interpretation and chose to take this further in his own studies as he developed what is now known as structuralism. In his ideas, he emphasised the Death of the Author: it is language which speaks, not the author; to write is, through a prerequisite impersonalityà ¢Ã¢â€š ¬Ã‚ ¦ to reach that point where only language acts, performs, and not me. (Barthes, Image, 143) In this light, the authors only function is to produce the text but the readers interpretation is that which brings the detail to the piece, activating jouissance, an orgasmic joy in the unbridled dissemination of meaning. (Fortier, 24) Similar to semiotics, the use of contrasting cultures can produce resistant reading in structuralism, for if a piece has been produced in the style of one cultures codes, reading it using the codes of a different culture means that the text can be read against itself. Codes were very important to Barthes, seen as cultural definitions, for example to the Western world a cow is often seen just as an animal that produces milk and beef, but to a Hindu culture cows are sacred, so even something as simple as this has hugely contrasting meanings to different cultures, and so codes are put into place to help with this analysis. In his work S/Z, Barthes produced five important Narrative Codes, which were: proairetic, which indicated actions; hermeneutic, providing suspense in questions within the text; cultural, using social norms to define information about characters, referencing outside the text to knowledge that should be common to certain cultures; semic or connotative, which detail characters through theme, connected to the final code, symbolic, which goes further than this to binary pairings and larger themes to create a more detailed image for the reader. (Barry, 51) It is clear that semiotics and structuralism overlap and connect with each other greatly and so can be used together in analysing a piece of text, artwork or similar. In their development it seems as if they fed off each other, each building on the same ideas and creating similar ideas. However the main difference appears to be that semiotics are very focused, studying in detail cultural inferences, whereas structuralism is much broader and looks more at the overall effects of the play. By understanding these systems and theories of how all aspects of a text are codes and symbols for the reader to interpret, they can then be used on a play, such as the medieval play Everyman. Written in the late 15th Century, it is generally thought that this plays origin is the Dutch play Elckerlijc, written about the same time (Patterson, 142). Interestingly in the idea of the Death of the Author, the author is unknown for this piece. As a result any personal influences are immediately ruled out an d simply the readers interpretation can be focused on. In this play, Everyman is preparing to die after a visit from Death, and so asks different allegorical figures to join him on his journey to his final resting place. All of these figures represent certain characteristics of humans, such as Goods, Kindness or Strength, but are vividly fleshed out, for the playwright gives these characters traits and behaviours that make them powerfully real and recognizable as individuals on the stage rather than as abstract moral emblems. (Worthen, 236) As a result the use of gestures and the language style that each character uses would emphasise these traits or attributes, and so semiotics can be used to analyse these in detail. Sadly in this text there are very limited stage directions as with most pieces of that era, so much of the work has to be found within the text itself. This reminds us that a play text is arguably not complete in its own state, as it is simply a tool to be used to produce a performance. In medieval times God was much more prominent than nowadays, and so for God to appear in a play in such a way would have had a significant impact on the audience as a true moral lesson in the dwindling ways of peoples behaviour. However in contemporary audiences who are much more atheist, the full significance of the situation may be lost, as an afterlife is believed in less and less, so this means that the moral must come out of not the religious side of the play but of the morals, to simply encourage people to be better in their way of living rather than to emphasise the preparation of arriving at heavens doors. God, in this play, only appears at the beginning of the play to send Death on his mission but as he is the first proper character to appear his moment is made even more prominent. What is notable about the version in Pattersons Wadsworth Anthology is that when God finishes speaking he withdraws (line 71) whereas all other characters such as Death exit (183). This contrast in word choice implies that God never truly exits, and is therefore still involved in the action on stage, a very subtle religious message to the audience that God is always watching. The text also suggests something about the character of God, as he says they forget clean (30) and clean forsake me (35). Using the word clean as he describes sinners is very symbolic as it reflects Gods willingness to forgive and see people as naturally good people who are corrupted, but the cleanliness of their souls is still evident. In contrast to God, Deaths language seems simpler and more to the point when speaking to him, as he takes no time to talk about himself but offers himself up fully for Gods will: Your commandment to fulfill (65). An audiences first view of this character would see a very obedient character that was sudden and swift, which portrays death in reality, which is often sudden and sharp, striking at an unexpected moment. Already within the first 70 lines the reader has experienced very powerful messages, some of which may have only been absorbed subconsciously but will be brought up constantly throughout the play. Everyman, the human representative in the play, is very interesting to study. He gives off a style of conversation that is very hermeneutic, constantly asking questions until he finally gets the answers he needs. His inquisition suggests that he is very confused and startled by the appearance of Death, as would any human, as well as doubtful of what is happening. However as soon as he understands he seems sorrowful and it is clear that he does believe what he is being told by Death as the questions become less frequent. Sadly though, he seems naÃÆ' ¯ve of reality, saying Death giveth no warning! (132) but this seems foolish as death never gives warnings in real life. His fear of death is shown through his desperation, as he offers Death a thousand pounds if his fate could be delayed, again a sign of naivety. Overall this seems to represent a man who does have faith, who is naturally good, but who has got lost in life and has been distracted by worldly things rather than higher mea nings. On line 184, Everyman says Alas, I may weep with sighs deep! This is a very poetic moment as there is an internal rhyme and a true rhythm to the line, and we can learn a lot just from these words. It gives a general feeling of true sorrow, emphasised by Alas but he also seems a softened character, by the use of weep. Where sob or cry may have been used, the author has provided us with a softer sounding word that creates poetry. The beautiful result is that of grace and compassion, and so the reader feels for and relates closely to the character of Everyman, which is obviously the point of the play. We, as readers, then experience the arrival of the first moral figure Fellowship. Death has just left but clearly the impending doom still lingers in the air, as Fellowship even though oblivious to the recent events uses many words connected to death, such as lifes end (213), die (220), say no more (223) and hell (232). This could be seen as dramatic irony, as these words would sting Everyman because of his most recent experience. As a character he is very friendly and his first words on line 206 (à ¢Ã¢â€š ¬Ã‚ ¦good morrow, by this day!) are of enthusiasm and amity. These emphasised, optimistic words suggest that Everyman will be safe after all, and Fellowship vows his companionship to Everyman with words suggesting he would die for the friendship, wanting nothing in return. However in discovery of what is needed, Fellowship fails Everyman and refuses to commit to the journey, even in true friendship. This seems like a comment on human actions, questioning whether all humans are li ke Fellowship, willing to be dedicated and loyal until a true time of need comes and we have to sacrifice something important to ourselves. The despair that comes over Everyman in realisation of the fleeting, worthless relationship would resonate throughout an audience as they realise their own decisions in life. Many of the characters are like this, giving Everyman hope at first but letting him down at the true moment of need. Even Five Wits, Beauty, Discretion and Strength, who all appear to be dedicated to him, fail him at the moment when he reaches the grave. All of these are comments on human observations, as we fail one another in the same way and depend on the wrong things in life. Strength is a very interesting character to analyse as every time he speaks he uses several proairetic words, for example We will bring him all thither, / To his help and comfort, ye may believe me (lines 675-6). This suggests that this strength is to represent both mental and physical strength, as his words are active as well as emotive, as help and comfort have dual functions. The physical aspect is emphasised by reference to Judas Maccabaeus, a Jewish historical warrior, so there is a true feeling of fighting and power which is encouraged further by his words such as in battle fight on the ground (685). H owever, as Strength leaves, it reflects on how fear would overpower Everyman at this point, finally coming to terms with his mortality and feebleness as a human as well as despairing in his inevitable fate. Knowledge, on the other hand, is the figure that saves and guides Everyman in the end. He acts as a helping hand to the protagonist, as he can give him information and provide logic and clear decisions, such as suggesting the visit to Confession. This pushes Everyman forward where he may have been lost before, having not thought to call on Knowledge but was suggested by Good Deeds. This is used within the text to show how when fear arrives, humans struggle to focus and think logically, so the arrival of Knowledge is vital to Everymans continued journey, who soon realises the value of this companion and depends on him: give me cognition (538) so the message of the true worth of knowledge is passed on to the readers. Our final character contact is that of the Doctor, who sums up the whole significance of the tale for the reader. In reality a doctor is a scientific, logical person who can be trusted and is responsible for saving others, so the image of a doctor at the end is very official and makes the meaning that more important to listen to. Stating the point of the play very clearly, he addresses the audience directly (ye hearers, line 903), drawing in the spectators to emphasise the connection between Everyman and every man. He stresses the importance of understanding the moral of the play by saying take it of worth (903) while the word worth plays on the idea of our true values in life and what things are really worth to us. This play has constant religious intonations throughout, a significant example is that it opens with the words I pray and the last line says Amen. This is suggesting that the whole text is a prayer, from start to finish. Additional to this is the constant references to Jesus such as on lines 751 and 894 as well as a variety of other religious figures, which supports the theory that a monk or cleric wrote it. (Patterson, 236) Furthermore, the use of the Angel who uses very soft sounds rather than having words chosen with sharp endings or harsh starts, we get a very peaceful feeling of this character as appears only briefly and suggests a soothing impact on our Everyman. Overall, by analysis we can see deeper emphasises of the various figures and their significance within this story as well as the story of life. Semiosis and structuralism allow us to question words with a more scientific mind to see hidden layers of meaning, giving the whole play a stronger feeling of implication on ou r own life. The author, although unknown, may have written it as a message on his own views, or may have been channelling a message from above, but whether in text or performance the reader is taught that this life is fleeting and we must not hesitate to discover our true priorities on Earth.

Sonnet 29 :: essays research papers

Sonnet #29 Despite popular belief, William Shakespeare was considered a great poet before a great playwright. He accomplished writing at least 154 sonnets and other poems of love. In this paper, I will analyze one of his greatest sonnets. One of the most famous of his sonnets is number XXIX. This sonnet is one long sentence, but it still follows the usual Shakespearean pattern of three quatrains (four line sections) and a couplet. It also follows the traditional rhyme scheme for Shakespearian sonnets: ababcdcdefefgg. The first quatrain tells how the narrator is feeling. From reading these four lines, you sense his loneliness and sense of abandonment by fate, G-d, love, and other men. I believe the key line in this quatrain is line 3 (When, in disgrace with fortune and men's eyes,). Here I feel Shakespeare is saying that this person who is very depressed, is crying out for help to others, but he is such an outcast that not even "deaf heaven," meaning God and the angels of heaven or listening to his cries. The second quatrain starts off with a line that shows the narrator wishes to be more optimistic. He realizes that in order to achieve his goals, he must believe in himself first and stop being so depressed. The second half of the quatrain shows he is envious of other men’s possessions and riches when he says, â€Å"Desiring this man's art and that man's scope, With what I most enjoy contented least.† Moving into the third quatrain, you see that the speaker begins to reflect on himself and starts to compare himself with his friends. You know this when â€Å"Haply I think on thee, and then my state,† is said. Just as you start to think the speaker is going back into a state of self-pity, you realize the speaker’s inspired sprits are rising like â€Å"the lark at break of day†.

The Emerging Role of Electronic Markets

Internet-based electronic marketplaces leverage information technology to match buyers and sellers with increased effectiveness and lower transaction costs, leading to more efficient, â€Å"friction-free† markets. The Emerging Role of Electronic Marketplaces on the Internet Markets play a central role in the economy, facilitating the Yannis Bakos exchange of information, goods, services, and payments. In the process, they create economic value for buyers, sellers, market intermediaries, and for society at large.Recent years have seen a dramatic increase in the role of information technology in markets, both in traditional markets, and in the emergence of electronic marketplaces, such as the multitude of Internet-based online auctions. Functions of a Market Markets (electronic or otherwise) have three main functions, summarized in Table 1: matching buyers and sellers; facilitating the exchange of information, goods, services and payments associated with market transactions; and providing an institutional infrastructure, such as a legal and regulatory framework, that enables the efficient functioning of the market.In a modern economy, the first two functions are provided by intermediaries, while the institutional infrastructure is typically the province of governments. Internet-based electronic marketplaces leverage information technology to perform these functions with increased effectiveness and reduced transaction costs, resulting in more efficient, â€Å"friction-free† markets. Matching Buyers and Sellers. Markets â€Å"clear† by matching demand and supply. This process of matching buyers’ demand with sellers’ product offerings has three main components: determining Matching uyers and sellers †¢ Determination of product offerings – Product features offered by sellers – Aggregation of different products †¢ Search (of buyers for sellers and of sellers for buyers) – Price and product information à ¢â‚¬â€œ Matching seller offerings with buyer preferences †¢ Price discovery – Process and outcome in determination of prices Facilitation of transactions†¢ Logistics – Delivery of information, good, or service to buyer †¢ Settlement – Transfer of payment to seller †¢ Trust – Credit system, reputations, rating agencies like Consumer Reports and Better Business Bureaus Institutional infrastucture †¢ Legal – Commercial code, contract law, dispute resolution, intellectual property protection †¢ Regulatory – Rules and regulations, monitoring, enforcement Table 1. Functions of a market COMMUNICATIONS OF THE ACM August 1998/Vol. 41, No. 8 35 Establishing a dialogue and a sense of community among customers can create value by enabling the sharing of experiences, problems and solutions, but also allows the collection of important information about individual consumers. product offerings, search, and price discovery. The behavior of buyers, sellers, and intermediaries is motivated by their desire to maximize their private utility. When markets function well, this also leads to an efficient allocation of productive resources. Viewed this way, markets are the engine and steering system of our economy.Markets provide sellers with information about demand that allows them to employ economic inputs such as capital, technology and labor, and develop products with characteristics that match the needs of buyers. Sellers determine a schedule of product offerings that they expect will maximize their profits based on: †¢ information about buyer demand; †¢ the cost of inputs; †¢ the available technology for production and distribution of the information, goods and services purchased by the buyers; and, †¢ the transaction costs of administering production, distribution, and payment. Buyers select their purchases from the available product offerings after considering factors such as price and product characteristics. In obtaining and processing this information, buyers face search costs.These osts include the opportunity cost of time spent searching, as well as associated expenditures such as driving, telephone calls, computer fees, magazine subscriptions, etc. Typically, sellers exploit these search costs by raising their prices, and thus enjoy higher profits. Similarly sellers may face search costs in locating qualified buyers for their products, such as market research, advertising and sales calls. A key function of markets in our economic system is price discovery, which is the process of determining the prices at which demand and supply â€Å"clear† and trade occurs. For certain markets, such as financial markets, this is their primary function.Markets can employ a number of mechanisms for price discovery. 36 August 1998/Vol. 41, No. 8 COMMUNICATIONS OF THE ACM For instance, some financial markets use one or more of the several types of auctions to determine prices, such as the â€Å"call market† auction at the opening of a trading day at the New York Stock Exchange, when bids are accepted up to a certain time and exchange occurs when the market opens. This is the first price that is communicated via the stock market ticker to the market at large, kicking off a day of â€Å"continuous market† trading. Other markets, such as the traditional automobile dealership, employ negotiation between buyers and sellers until a price is reached.In still other markets, such as the typical department store, merchants make firm offers that customers can either take or leave. Facilitation of Transactions. The matching function of a market establishes a bilateral relationship between a buyer and a seller. After a transaction is agreed upon, the product sold must be transported to the buyer (logistics), and payment must be transferred to the seller (settlement). Markets typically incorporate mechanisms for logistics and settlement: when a tr avel agent uses an airline reservations system to book a flight, the system will generate the itinerary and the ticket, and will process a credit card payment.Furthermore, market transactions require the establishment of a certain level of trust, which protects buyers, sellers and intermediaries from the opportunistic behavior of other market participants. For instance, this trust role may include banks issuing letters of credit, credit reporting bureaus, or rating agencies such as Consumer Reports and Better Business Bureaus, which keep track of product information and seller reputations, and thus discourage opportunistic behavior. Finally, markets provide the physical infrastructure that allows transactions between the buyers and the sellers to take place. This includes real assets such as physical structures and trading floors, computers and communication networks, and transportation systems. Institutional Infrastructure.The institutional infrastructure specifies the laws, rules and regulations that govern market transactions, such as issues related to contract law, dispute resolution, and intellectual property protection, and provides mechanisms for their enforcement. In addition, the dynamics of electronic markets may raise certain antitrust issues. For example, there are large economies of scale in distribution, as a single online retailer or intermediary can serve a very large market. There are also potential demand-side economies of scale in payment mechanisms and software. These may lead to a winner-takeall market structure [1] with one or a few firms dominating the market. Purchasing a new home – Research city and neighborhood – Find a house – Inspections, title research, appraisals, contracts – Get a mortgage – Moving services – Decorators, furniture, etc. †¢ Planning a vacation – Research destination – Arrange accommodations and travel – Purchase maps, books, information – C heck out weather, items to take †¢ Purchasing a car – Research make and model – Select a dealer – Get a loan or arrange a lease – Purchase insurance Table 2. Components of consumer processes and transaction/distribution cost How the Internet Affects Markets Electronic marketplaces, especially Internet-based markets, are having a major impact on the roles of markets discussed previously [2, 12]. Product Offerings.Two major emerging trends distinguish products in electronic marketplaces from their traditional counterparts: increased personalization and customization of product offerings, and the aggregation and disaggregation of information-based product components to match customer needs and to support new pricing strategies. Electronic marketplaces support personalization and customization in two ways: †¢ Consumer tracking technology allows the identification of individual buyers; information about these buyers, such as relevant demographics, co nsumer profiles, or comparison with the known preferences of similar consumers, can be used to discover or estimate their specific preferences. Information-rich products lend themselves to cost-effective customization; for instance, delivering an electronic newspaper tailored to the interests of an individual reader need not be more costly than delivering the same copy to all subscribers. Current personalization and customization technologies use either rule-based systems like Broadvision (www. broadvision. com) that draw upon sets of expert rules, or collaborative filtering systems like the Firefly Network (www. firefly. net) that utilize the feedback and experiences of consumers with a profile of likes and dislikes similar to the targeted buyer. This allows the practice of â€Å"one-to-one marketing,† which is based on understanding individual consumers.For instance, establishing a dialogue and a sense of community among customers can create value by enabling the sharing of experiences, problems and solutions, but also allows the collection of important information about individual consumers. The ultimate objective is to provide customized services according to individual preferences, whether expressed or inferred. Increased selling effectiveness comes from being able to design appropriate products to address the needs of individual consumers, and from being able to identify the moment when a customer’s purchasing decision is most likely to occur and to be prepared for that moment, one step ahead of the competition. When determining their product mix, sellers must decide which product components or features will be included in each product offering.For example, the developer of an operating system must decide which features to implement, and whether they will be marketed and priced individually or in a single bundle. These decisions are driven by the relative cost of different product bundles, which includes the following types of costs: †¢ Production cost: the cost of producing additional units for inclusion in the bundle, including storage, processing, and communications costs incurred in the process. †¢ Transaction and distribution cost: the cost of distributing a bundle of goods and administering the related transactions, such as arranging for payment. †¢ Binding cost: the cost of binding the component goods together for distribution as a bundle, such as formatting changes necessary to include news stories from wire services in a newspaper bundle. Menu cost: the cost of administering multiple prices. If a mixed bundling strategy is pursued, where the available components are offered in different combinations, then a set of n goods may require as many as 2n prices (one for each subset of one or more goods). COMMUNICATIONS OF THE ACM August 1998/Vol. 41, No. 8 37 c Marginal Costs Mean Valuation c0 Marginal production, distribution, and transactions are high enough to make both bundled and unbundled Unbund led sales dominate sales unprofitable bundling Bundling is more profitable than unbundled sales Distribution Costs d Figure 1. Phase diagram for bundling and unbundling strategies as a function of marginal costInternet marketplaces are changing the constraints imposed by these costs and thus are fostering new types of intermediaries that create value by aggregating services and products that traditionally were offered by separate industries. For instance, Table 2 shows the components of three processes that generate value for consumers. In traditional markets, these components are provided by separate industries. A consumer in the market for a new car might select a make and model based on the experience collected from test drives, research from auto magazines and Consumer Reports, and recommendations from friends. She would then agree on price, order the vehicle, and take delivery through a car dealer, arrange financing through a bank, and purchase insurance from an insurance compa ny.By dramatically lowering the transaction, distribution and binding costs, the Internet has allowed intermediaries such as Auto-byTel (www. auto-by-tel. com) or Microsoft’s Carpoint (www. carpoint. com) to offer all of these products and services, with the exception of an actual test drive. Similar intermediaries are emerging in other areas, such as the Travelocity (www. travelocity. com) and Microsoft’s Expedia (www. expedia. com) travel services aggregators, or Microsoft’s Boardwalk Web site that will aggregate products and services related to real estate transactions. The Case of Information Goods. Digital information goods, such as news articles, digital images or music, allow perfect copies to be created and distributed almost without cost via the Internet.The Internet is thus precipitating a dramatic reduction in the marginal costs of production and distribution for these goods, while micropayment technologies are reducing the transaction costs for their commercial exchange. Bakos and Brynjolfsson [6] point out that this creates new opportunities for repackaging content through strategies such as bundling, site licensing, subscriptions, rentals, differential pricing and per-use fees. All of these schemes can be thought Figure 2. ComputerESP price comparison engine 38 August 1998/Vol. 41, No. 8 COMMUNICATIONS OF THE ACM of as either aggregating or disaggregating information goods along some dimension.For instance, aggregation can take place across products, as when software programs are bundled for sale in a software suite or when access to various content of an online service is provided for a fixed fee. Aggregation can also take place across consumers, as with the provision of a site license to multiple users for a fixed fee, or over time, as with subscriptions. Many information goods have been bundled solely to save on transaction, distribution and menu costs, yet these costs are much lower on the Internet. Thus software and othe r types of content may be increasingly disaggregated and metered, as on-demand software applets or as individual news stories and stock quotes.Independent of the cost considerations mentioned previously, Bakos and Brynjolfsson [6] show that aggregation of arge numbers of information goods can be a powerful strategy that results in higher profits for sellers as well as a socially desirable wider distribution of the goods. This is due to the ability of aggregation to change the shape of the demand curve faced by the sellers to one that is easier to exploit. Aggregation can be a surprisingly profitable strategy when marginal production costs are low and consumers are homogeneous. Bakos and Brynjolfsson’s analysis provides a framework to understand the emergence of intermediaries that aggregate online content, such as America Online and Yahoo! , as well as the increasing use of subscription pricing in the sale of information goods by companies such as Netscape, Dow-Jones, or Reut ers.Figure 1 graphically summarizes this discussion and depicts the impact of marginal cost c and distribution/transaction cost d on the desirability of bundling large numbers of information goods. Search. Electronic marketplaces lower the buyers’ cost to obtain information about the price and product features of seller offerings as well as the sellers’ cost to communicate information about their prices and product characteristics. For instance, a buyer in the market for a 400MHz Pentium II microprocessor can easily compare the prices of different sellers by using a specialized search engine like Pricewatch (www. pricewatch. com) or ComputerESP (www. computeresp. com), as shown in Figure 2.Similarly, links to manufacturers’ Web sites can be used to obtain detailed information about the product features of different laptop computers. By lowering buyers’ search costs, electronic markets increase economic efficiency. Not only do buyers incur lower costs even after considering more product offerings, they also benefit from being able to identify and purchase products that better match their needs. Several Internet-based technologies assist buyers’ searching: multimedia, high bandwidth, and rating sites provide more product information. Search engines help buyers identify appropriate seller offerings. The search engines can be hierarchical directories (like Yahoo! , generic tools (like AltaVista in early 1998), or specialized tools that work best in the context of specific markets (such as Pricewatch and ComputerESP for computers and peripherals, or Expedia and Travelocity for airline tickets and other travel products).Intelligent agents such as Bargainfinder (bf. cstar. ac. com/bf) or Jango (www. jango. com) have been developed to scout the Web and compare product offerings by price or features on the behalf of the buyers. These technologies keep lowering buyers’ search costs. The lower search costs enable new markets to e merge. For example, low buyer search costs and global reach allowed Onsale. com (www. onsale. om) to create markets in goods like secondhand cameras; otherwise the search costs would be too high to enable potential buyers and sellers to find each other in a conventional market. Several other intermediaries are emerging to facilitate the process of matching buyers and sellers. Among many others they include Yahoo! , Pricewatch, Netbot’s Jango, and several other search engines, Web directories and shopping agents. They also include providers for product information (e. g. , CNet, trade magazines), recommendations and personalization (e. g. , Firefly Network), and information about sellers such as Bizrate. Price Discovery. Electronic marketplaces enable new types of price discovery to be employed in different markets.For example, some airlines auction last-minute unsold seats to the highest bidders, and Web-based auctions at Onsale. com have created for consumer goods markets th at function like the financial markets. Intermediaries such as Priceline (www. priceline. com) allow buyers to specify product requirements and the amount they’re willing to pay, and then make corresponding offers to the participating sellers, reversing the traditional functioning of retail markets. Finally, agents such as Kasbah (ecommerce. media. mit. edu/kasbah) and Tete-a-Tete (ecommerce. media. mit. edu/tete-a-tete) that can negotiate purchases on behalf of buyers and sellers, may restructure the price discovery process in Internet marketplaces [11].The ability to customize products, combined with the ability of sellers to access substantial information about prospective buyers, such as demographics, preferences and past shopping behavior, is greatly improving sellers’ ability to price discriminate—that COMMUNICATIONS OF THE ACM August 1998/Vol. 41, No. 8 39 is, to charge different prices for different buyers. Price discrimination is a powerful tool that al lows sellers to increase their profits, and reduces the consumer surplus enjoyed by buyers. On the other hand, price discrimination enables sellers to service buyers who would otherwise be priced out of the market, an outcome that increases economic efficiency.These new types of price discovery, such as the ability of buyers to make offers and the ability to conduct electronic negotiations between buyer and seller agents, are changing the â€Å"microstructure† of consumer markets. Finance theory has shown that market microstructure affects both the efficiency of markets and the bargaining power of their participants. The increasing importance of electronic commerce emphasizes the need to carry this type of research analysis to electronic marMarkketplaces. It is unclear who the beneficiaup ries of this process will be. The ability to r implement different price discovery mechanisms may result in more efficient marr/2 kets, thus benefiting buyers and hurting inefficient sellers . As menu costs decrease, sellers will move away from fixed pricing, and more prices will become negotiable [7].While savvy buyers may benefit, the 0 ability to negotiate prices may not be pleasant or result in a good deal, as many visitors to auto dealerships have discovered. Furthermore, when sellers are better informed, they are likely to increase their profits by charging different prices to different buyers. Economic theory predicts that buyers with more bargaining power, typically the more affluent ones, will fare better in this situation. Facilitation. The cost of logistics—the process of transporting products from the seller to the buyer— has been estimated at more than 10% of the GNP [8]. Electronic marketplaces improve information sharing between buyers and sellers, helping lower the cost of logistics and promoting quick, just-intime deliveries and reduced inventories.The distribution of information goods such as newspapers, music, videos and software, is lik ely to be completely transformed, as the information infrastructure will replace physical distribution systems. Sellers in Internet marketplaces are typically responsible for delivery to their customers, and increasingly contract with third-party providers for direct delivery from the manufacturer to the final consumer, reducing costs and time-to-delivery. Thus, direct sellers like Dell Computer are squeezing out traditional intermediaries such as wholesalers and distributors, while delivery providers such as FedEx and 40 August 1998/Vol. 41, No. 8 COMMUNICATIONS OF THE ACMUPS are emerging as major Internet intermediaries, because of their logistics expertise and their economies of scale in distribution. Electronic payment systems will further lower transaction costs in Internet marketplaces, and micropayment systems will lower the cost of small transactions, enabling new pricing strategies such as the metering of software use. As face-to-face marketplaces are replaced by electronic ones, there is increasing need to protect market participants from opportunistic behavior. Technologies such as public key cryptography can provide security and authentication of transactions, while intermediaries like Bizrate (www. bizrate. om) will use information from consumers to keep track of merchants’ reputaAs search costs fall from very high to moderate, new markets emerge, and both sellers and buyers benefit. However, if search costs continue to fall, market prices fall and sellers are made worse off, while buyers benefit from the lower prices and their improved ability to find products that fit their needs. r 2/4t r 2/t market breakdown buyer search cost Figure 3. The impact of buyer search costs in a differentiated market tions.Credit bureaus and credit card companies will provide credit information or guarantee payment for consumers. Finally, intermediaries like Verisign (www. verisign. om) are emerging as â€Å"certificate authorities† that match legal id entities to the possession of cryptographic keys—a public key infrastructure. Internet Marketplaces and Competition Impact of Lower Search Costs. The ability of Internet marketplaces to reduce search costs for price and product information may significantly affect competition. Bakos [4, 5] shows that lower buyer search costs in electronic marketplaces promote price competition among sellers. This effect will be most dramatic in commodity markets, where intensive price competition can eliminate all seller profits. It will also be significant in markets where products are differentiated, reducing the monopoly power enjoyed by sellers, and leading to lower prices and seller profits.Figure 3 shows the equilibrium prices for a differentiated good with zero marginal cost, which The dynamics of friction-free markets are not attractive for sellers that had previously depended on geography or customer ignorance to insulate them from the low-cost sellers in the market. consumers value at r and has a degree of differentiation t. As search costs fall from very high to moderate, new markets emerge, and both sellers and buyers benefit. However, if search costs continue to fall, sellers are made worse off since buyers can more easily find the lowest-cost seller, while buyers benefit from the lower prices and their improved ability to find products that fit their needs.The dynamics of friction-free markets are not attractive for sellers that had previously depended on geography or customer ignorance to insulate them from the low-cost sellers in the market. As geography becomes less important, new sources of product differentiation, such as customized features or service or innovation, will become more important, at least for those sellers who don’t have the lowest cost of production. Also, like an arms race in which both sides develop increasingly powerful weapons, sellers can exploit the reduction in menu costs to compensate for the lower search costs in electr onic marketplaces. Specifically, sellers can make it difficult to compare the price of alternative product offerings, and they can attempt to collect information about buyers that allows more effective price discrimination.Airlines, for example, have implemented extremely complicated and ever-changing fare structures, flight restrictions, and ticket availability, sometimes offering hundreds of fares for travel between certain pairs of destinations. It is also interesting to note that when informational inefficiencies prevail, a large number of sellers does not necessarily result in a competitive and efficient market. If search costs are high, individual sellers do not have a strong incentive to lower their prices because few buyers would discover them. As the number of sellers increases, it becomes more difficult for buyers to locate discounters, and thus the market may become more monopolistic as the number of sellers increases!This behavior is likely in certain markets with little or no advertising, such as some markets for professional legal and medical ser- ices. Internet marketplaces could provide price cutters with the means to reach a larger fraction of the buyers, and thus undermine the monopolistic nature of these markets. While there is much speculation about the effect that electronic marketplaces have on prices, thus far there has been little systematic analysis. One exploratory study by Bailey and Brynjolfsson [3] did not find much evidence that prices on the Internet were lower than prices for the same goods sold via traditional retail channels. Their analysis was based on data from 52 Internet and conventional retailers for 337 distinct titles of books, music compact discs, and software.Bailey and Brynjolfsson provide several possible explanations for their unexpected findings, including the possibility that searching on the Internet during the sample period was not as easy as is sometimes assumed, that the demographics of the typical Internet u ser encouraged a higher price equilibrium, that many of the Internet retailers were still experimenting with pricing strategies, and that Internet retailers were differentiating their products (for example, via delivery options or customized recommendations). Clearly, more empirical research is needed in this area. Increasing Differentiation and Lowering the Cost of Product Information. A higher degree of product differentiation leads to an increase in seller profits, which may partially or completely offset the decrease caused by lower search costs. Sellers in electronic markets will thus want increasingly to differentiate their products, possibly utilizing the personalization and customization technologies discussed earlier.Buyers in a differentiated market face two types of search costs: the cost of obtaining price information and the cost of obtaining information about the product characteristics of a seller’s offering. If sellers can control the type of electronic market introduced, they should favor a system emphasizing product information rather than price-shopping. COMMUNICATIONS OF THE ACM August 1998/Vol. 41, No. 8 41 A key variable for such a system is the cost of product information relative to the cost of price information about the product. For instance, an electronic marketplace designed to promote priceshopping makes it easy to compare price information, but might still require a higher-cost inquiry (such as a visit) to obtain detailed product information.For example, a buyer looking for a computer monitor on the Internet can easily compare prices from a large number of sellers, but then must obtain and evaluate the monitors’ specifications, assess the sellers’ reputations and return policies, and ideally locate a display model at a showroom or at a colleague’s office. By contrast, an electronic marketplace can be designed to promote competition based on product features. For example, high-quality multimedia product descriptions in standardized formats could help identify product offerings matching the buyer’s preferences, while price information could be left out of these descriptions or could be obscured by offering a large number of prices and making it difficult for the buyers to figure out which price actually applies. tained as electronic intermediaries gain a significant market share. Instead, the physical experience component might be unbundled to a physical intermediary.Auto-by-Tel, for example, may pay a fee to the intermediary where the test drive took place, a service that could be provided by a traditional dealership, but also by a specialized showroom or a car rental company. Internet-based electronic marketplaces are still at a formative stage, and it is hard to fully predict their impact on the structure of markets. However it is becoming clear that they will promote greater economic efficiency, and help sustain economic growth. In the process, they are creating major tra nsformations, full of strategic opportunities for intermediaries ready to compete by adding value for buyers and sellers rather than by exploiting information asymmetries.  References 1. Arthur, B. Increasing returns and the new world of business. Harvard Business Rev. , (July–Aug. 1996), 100–109. 2. Bailey, J. and Bakos, Y. An exploratory study of the emerging role of electronic intermediaries. International J. Electronic Commerce 1, 3 (Spring 1997).3. Bailey, J. and Brynjolfsson, E. In search of friction-free markets: An exploratory analysis of prices for books, CDs and software sold on the Internet. In Proceedings of the 25th Telecommunications Policy Research Conference (Alexandria, VA, Sept. 1997). www. stern. nyu. edu/~bakos/big. pdf.

Dorthea Lange essays

Dorthea Lange essays This report is about Dorothea Lange. The main reason I choose her was because, she was a women and I thought I could probable wright better about her for that reason. Dorthea was born in 1895 and died in 1965. Dorthea's first photographic job was as a commercial portrait photographer in San Francisco in the 1920's. Her first independent work was taking pictures of native American's in the southwest with her first husband Maynard Dixon. In the early 1930 Dorthea got tired of the working in the studio so she decided to head to the streets. By this time the Great Depression was underway. She was living in California and had access to a lot of out of work people. Now she was with her second husband Paul Schuster Taylor, documenting the struggles of all the people in need . Dorthea would take the pictures of the people and Paul would write essay's to go with them. She took pictures of family's migrating west to look for job that didn't exist, she took pictures of the dust bowl and of other numerous thing's. Thing's that showed the truth of the Depression, what was really happening. During this time she took what is probably her most famous picture "Migrant Mother" this picture was a recognized symbol of the migrant life style. Her pictures showed a urgent need for government assistants in America. If you think about it, if the Great Depression would of never happened then I probably wouldn't be doing a report on Dor thea Lange because that s what really set her career off. So, I guess that would be a major event that influenced her in her work. The beginning of WW II brought her to a new turning point in photography. During the war Dorothea took very vivid pictures of the forced relocation of Japanese American citizens, they were placed in internment camps. She also took pictures of minority's and women workers in the shipyards. This showed that everyone could work equally so ...

Essay on Media Studies

Essay on Media Studies Essay on Media Studies Part A & B: Key Codes and conventions of Reality Television: Real people, not actors. This provides the opportunity for viewers to observe how other people live and behave. Ex: The models of ANTM are there because they want to become a better model and win a competition, the competition is using real people, not actresses. Before this show was introduced, models lived in an unseen world. ANTM provides a peek into the world of fashion from a certain perspective. ‘Real’ life situations. Even though though the storylines are ultimately controlled by directors. the situations are supposed to be based off of the characters genuine situations. Ex: Models often times enter the competition for dramatic and personal reasons, such as trying to support a disabled child, or because they want to make their parents proud. Largely Unscripted. This allows for the unpredictable to happen. It also provides real reactions. Ex: Models are often genuinely shocked and excited when the competitions are announced, many aspects of the show are kept secret in order to provoke a genuine reaction from the models. A story, journey, or a contest. Often times, reality television have some form of narratives to help organise the story. Ex: Models are competing to become the top model, one or two models are eliminated each week. There are usually subtitles to tell viewers where the models are and the location everything is taking place. A voiced over narrator, a host or a presenter. This provides a character for the viewers to rely on for key information. Ex: Tyra Banks is the host and head judge of ANTM, she is present in every episode. Participants had to volunteer, or be chosen to participate in the show. Ex: In ANTM models must put in applications and modelling portfolios in order to be chosen to participate. Models then go through a second process in order to choose a lesser amount (There are usually hundreds of appliques). An element of competition. The participants are usually interacting with each other or their environment for a large prize or reward. Prize could pertain to participants financial, career, popularity or love life. Ex: There is always a grand prize for the winner of ANTM, usually including a modelling contract and a large sum of money. There are also smaller prizes along the way for winners of weekly competitions. Weekly competition prizes include things such as but not only pertaining to: spa trips, fancy meals, designer clothing and comfortable beds. Potential of conflict. Participants will often have on screen confrontations and take sides. This is due to personality clashes or disagreements among themselves. Ex: In almost every episode of ANTM, models are in a confrontation and are arguing with each other. There are often large personality clashes because the models are stressed and living in a small housing environment. Entertainment. Viewers should be able to view and enjoy the participants rise to fame, and or their discomforts and successes. Viewers of ANTM almost always have a favourite model who they would like to win. Audience Interactivity. There are often opportunities for the viewers to influence the outcome of the show by voting. Even more common is the creation of fan sites, facebook pages, youtube reviews and forums. Ex: In recent seasons, ANTM have integrated a social media score that allows viewers to vote and give opinions on the models performances. Use Of Music: In ANTM, the chosen music pieces seamlessly reflect the actions occurring in the scene. For example, when the models are waiting in suspense for results, the music will portray the mood and be some sort of suspenseful track. It is found that the music used in the show are not well known songs but simple backing music that reflects the mood of the segment. There are cheap soundtracks that can be found on the internet that include tracks for basic reality television themes. These themes include: Suspense, competition,

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buy custom Harry S. Truman essay Harry S. Truman was the thirty- third president of the United States. He took over from Roosevelt at the time of the World War II and is praised to have been able to stop the World War II by defeating the Japanese. Truman is most remembered for his involvement in creating the containment, which was an American foreign policy to stop the spread of communism by the Russians to other countries. After the World War II was over the United Nations was enforced to make sure that no country would enforce its will onto another by force, this was the main motivation of Truman urging congress to get involved, because the soviets wanted to enforce its will onto others. The events that led to the Truman's containment, commonly known as the Truman doctrine was the move by the soviets' to enforce communism into Greece and Turkey. (Freeman, p 413) It was believed that the main goal for the soviets' leader was to spread communism to the rest of the world, even if it meant enforcing them to accept it. Initially, the previous foreign policy of America was that it was not to get involved with helping any European countries in times of war or to get involved with European affairs. This was propagated by President Monroe commonly referred to as the Monroe doctrine. Truman, on seeing this line of event and Russians intent on Greece and Turkey, he stood before the congress and gave his speech. This speech is known as Truman doctrine, which overturned the Monroe doctrine. In this speech, Truman argued that it was their duty as America to protect the majority from the minorities' oppression by giving economic and food aid to this people so that it would help them fight back. He urged the congress to give $400 billion to go into helping Greece and Turkey from the communist attack. When the bill was finally passed, it transformed into total containment of communism, that is, the Americans portrayed that they were not going to stand by and watch communism being spread to other countries. The aid thatwent to Greece and Turkey most of it was used for military aid than what it was intended for initially although some of it went into food and economy. This war is commonly known as the Cold war, (Spalding, p 72-73) the Americans were actually supporting countries to fight back communism. Although the involvement of the military from the United States in these countries was not so obvious, Truman actually had more military involvement, in contrast to what he had presented before the congress. The Truman containment policy also greatly influenced the involvement of America in war in North Korea, China and in Vietnam. This showed that America could not tolerate the spread of communism and it turned almost all Americans citizens against communism. In fact, by 1952, the government was already talking about stopping communism at all cost. (Divine, 1972)They even put up the CIA, which in 1950 was asked to create a hydrogen bomb that would be used in war because the containment of communism would not stop at anything even if it meant going into war so as to protect the freedom of the citizens in those countries that the soviets' were aiming to spread their communism. The containment also led to the creation of NATO (North Atlantic Treaty Organization). The modern civil movement is a movement by Americans most being black Americans protesting against discrimination of the black Americans by the whites. This movement was mostly in the southern states, where they were mainly fighting for voting rights to be given to them. After the first reconstruction, the whites in the south began to dominate and the blacks who mostly belonged to the Republican Party started to be oppressed as whites took over the ruling of the party. Also the Democratic Party had also begun to put laws that discriminated against the blacks. This discrimination increased with years and it even transformed into violence. The civil rights movement was the first successful movement that was able to achieve good results ffor the black Americans, initially they were not allowed to vote, nor own houses or even use some form of transport. (Dierenfield, p 43)This movement mainly used mass demonstration because they were able to get quicker results. Their earlier methods of fighting for their rights were not working; this method included educating and also lobbying. These methods had been used earlier and had not worked. Therefore, they decided to start using strict measures. The mass action included; boycotts, sit-ins, freedom marches and also freedom rides. The movement relied on the courts because they knew the courts had to pass laws that turned their actions unlawful and in doing this, they would give in to their demands so that the blacks would stop what they were doing. The most common of this movement was the Montgomery bus boycott that is associated with the great Martin Luther King Jr. this boycott also encouraged other boycotts from other bus companies. This civil right movement granted the black Americans, rights to vote, transport rights, they also got equal opportunity rights for the employment and they could also own and rent houses without being discriminated against. This civil movement is referred as the second reconstruction because, it occurred after the Second World War. Just as the first reconstruction that followed after the American civil war. It was also during this second reconstruction that blacks could now be found in government as officials. It also characterized the movement of many blacks from the Republican Party that they had once belonged to, and head for the Democratic Party. (Black Americans in congress, 20)This modern civil right movement liberated the blacks in America and ended the segregation based on race or color. Today, the famous speech that Martin Luther delivered of his dream may be seen to have been completely achieved because America, for the first time, is being headed by a black president and people are no longer discriminated because of their color. Buy custom Harry S. Truman essay

Terrorism and the Law (law295) Essay Example | Topics and Well Written Essays - 1750 words

Terrorism and the Law (law295) - Essay Example aterial support as â€Å"any property, tangible or intangible or service, including money, financial services, lodging, training, expert advice or assistance, safehouses, false documentation or identification, communication equipment, facilities, weapons, lethal substance, explosives, personnel, transportation, and with the exemption of medicine or religious materials (Samaha 468). The government must be able to prove that the â€Å"donor defendant acted with culpable intent knowledge† so as it is safe to say that such individual has provided material support to a terrorist organization (Samaha 468). There are varying definitions of terrorism which makes it controversial and it is defined by different kinds of laws such as the following: International criminal law, National criminal law (e.g. United States Law Code), and general insurance policies. The United Nations and the council on the suppression of terrorism seek to define it by adopting general legislative measures against it which results to serious legal consequences. As a result to this, the United Nations is encouraging every state to define terrorism in the context of National Law (Saul 141). On the other hand, the Arab Convention is very particular in excluding armed struggle against oppression from the definition of terrorism and its suppression. The threat to right of securing self-determination and independence which can be counteracted by armed struggle in whatever means is particularly excluded in the definition of terrorism (Williamson 59). This therefore paves the way for the difficulty in coming up with universal definition of terrorism. European Convention on the other hand on its suppression of terrorism encourages States to consider terrorism and its acts not as political offences or as being inspired by political motives (Dumitriu 587). The US District Court decision of United States vs. Yunis case stands for the acceptance of certain principles of extraterritorial jurisdiction allowing

Role of the Church in the French Revolution Term Paper

Role of the Church in the French Revolution - Term Paper Example In addition to this declaration by the different kings, there was the element of kings having a theory â€Å"Theory of the Divine Right of Kings†, and from this, the church was responsible for having kings proclaim that they ruled by the will of God. This made them close to being of a divine nature in that they were not responsible to any man or creature on earth, but rather to God. The role of the church, therefore, was imposition of earthly leadership upon the people of France and supporting through religious values that were considered to be highly misguided during the revolution. However, in the period before the revolution, the church vested large amounts of power in the monarchy such that kings during this period exercised unlimited powers and the church did nothing about the evils that royalty committed. The church by the original vestment of spiritual leadership in France did not condemn any of the activities that royalty engaged in at any given, which was inclusive of wasteful practices by the leaders, as well as arbitral tax increments. This role of the church was indicative of negligence to the plight of the people, which was part of why the French revolution took place as the church backed every decision that the absolute made including execution and dispensation of justice, as well denial of basic rights to subjects, who were the French people. In addition to this, the church brought about confusion amongst the subjects of France by having overlapping duties and roles with the then government, or rather governments as this took place over a long time. Dispensation of justice was one of the parts that brought this confusion, where it contributed heavily to lack of justice and uniform law under which subjects could be governed. In France, there were three courts whose roles overlapped, one of them was the church’s court, whose rulings, and laws were contradictory with the royal and financial courts leading to

St. Matthew's Passion by Bach Essay Example | Topics and Well Written Essays - 750 words

St. Matthew's Passion by Bach - Essay Example The music was text bound and therefore difficult to measure because of its spiritual and expressive intensity. Bach was counterpoint master as he used all baroque era musical language resource with ease. He could combine Germany intricate counterpoint, French rhythmic dances and graceful melodies of Italy in a single composition. Some of his work include Christmas oratorio which include St. Matthew Passion and ascension cantata (six cantatas) (Robin, 1999). Master of St. Matthew Passion It is an oratorio written by Bach for orchestra, choir and solo voices. Matthew’s gospel chapter 26 and 27 are set into music with arias and chorale that are interspersed throughout the musical text (Robin, 1999). Composition The setting of Bach’s passion present chapter is in 26 and 27 of Matthew’s biblical text in a simple manner by use of recitative. In addition, latest poetic texts are set by ariaso and aria movements which explain various biblical events in a narrative form ( Robin, 1999). Lyrism and monologue are used to present the state of mind of the characters that are involved. St. Matthew Passion has the following aspects: a) Double-choir which originate from double-choir motets. b) Chorales are used extensively and appear and are found in four parts as an arias extension. In polyphonic movements which are large, chorales appears as cantus firmus. This quite evident in the finale of the first movement Mensch, bewein dein’ Sunde gro?. Chorale cantus firmus is also used in opening chorus, as Kommt, ihr Tochter, helft mir klagen where soprano in ripieno create harmonic and polyphonic anxiety, singing O Lamm Gottes, unschuldig verse (Robin,1999) The oratorio is a twelve score concertato with eight soloists performing in two choirs(Robin,1999). Furthermore, extra parts have two bass and single soprano voices in the bit parts which include Peter, Pilate Wife, High Priests, and Judas with another section for soprano in ripieno. vocal ensembles has three voice parts (three basses, three tenors , three sopranos and three altos and residual which has two parts that provide soloists ( Concertists) for the composed cantatas together with other vocal works. Secco recitative is used in the gospel narration with continuo accompaniments (Robin, 1999). Words describing various characters are sung in recitative form. Apart from Jesus, other named parts, include two ancillae(maids),two witness, Judas, two high priest, peter and Pilates’ wife. Arias are often assigned to character soloist who sings with the choir(Robin,1999). In addition, a pair of soloists sings the two duets which concurrently represent two speakers. Turba (Crowd) are passages for many speakers and is sung by either one or two choirs. There is special treatment for the words of Jesus Vox Christi. This is by creation of accompagnato recitatives which are accompanied by continuo and orchestral string section by use of long notes that are sustained and stressing sp ecific words (Robin, 1999). Instruments St Matthew Passion has a setting of two orchestras and two choirs and it include two Gamba, two flutes, and two oboe and basso continuo. Instruments create a particular mood in arias for example Aus Liebe will mein Heiland sterben which is #49 soprano arias where there is no security as a result basso continuo and string absence (Robin, 1999). Compositional style Recitatives create a mood

Seasory Perceptions Term Paper Example | Topics and Well Written Essays - 750 words

Seasory Perceptions - Term Paper Example The nature has laid down this error free network of neurons in such a way that there is no reason left why we should not believe in the accuracy of our sensory perceptions. (2) The law of size constancy is another reason why sensory information is always correct. Even if the visual angle of the object changes, its size as perceived by our sense of sight always remains the same. Visual angle is the size of that inverted image that is formed on the retina of the eye by the light reflected from the object. This perception of an object size even after a change in its visual angle is accurate enough even in an infant of a few weeks. (3) Human ear is able to perceive sounds that are as deep as 16 cycles per second and as high in pitch as 28,000 cycles per second. â€Å"Some people have "perfect pitch", which is the ability to map a tone precisely on the musical scale without reference to an external standard† (Zamora, 2006). This makes us believe that sensory perception is very accu rate. Factors contributing to the accuracy of sensory data The biggest factor that contributes to the accuracy of the sensory data is Nature itself. Nature has provided man with best and perfect tools like eye for sight, nose for smell, ears for hearing, tongue to taste, and fingers and skin to sense touch. These tools and their senses are so perfect that nobody can dare to challenge the accuracy of these. There is nothing compatible to Nature. Other factors that contribute to the accuracy of sensory data perception involve genetics obviously. Genes tend to pass on traits from one generation to the next. It is seen that individuals are different from each other because of their genetic makeup granted to them by their parents. Some can perceive information in a better way than others. This is because their genetic traits carry such information in them that help those individuals to perceive and think in a better way. Also, the accuracy of sensory data depends upon the correctness of sensory organs too. If there is a fault in the eye like â€Å"certain corneal injuries† (Miller, 2006, p.54), the vision is disturbed. If an ear is faulty, hearing is affected. This is the case with all the senses. Thus, the accuracy of sensory information also depends on the accuracy of the sensory organs. Roles of â€Å"nature† and â€Å"nurture† in the interpretation and evaluation of sensory data Sleeper and Chudler (2007, p.14) assert that â€Å"nature refers to skills humans are born with, and nurture refers to skills humans learn.† Every human being has some inborn or hereditary qualities that are passed over to him through genes; but, there are a lot of other qualities that he learns over time through knowledge and experience. Some researchers support the argument that nature is responsible for the makeup of an individual’s behavioral patterns which help him perceive, interpret and analyze sensory data. Opponents of this approach argue that this interpretation of sensory information has nothing to do with genes because a human being and his sensory perception of knowledge can be modified into whatever kind the nurturer wants him to grow into. We believe that both perspectives are correct. As stated earlier, genes tend to gift a person such traits that help him to use his sensory organs in the best way. Also, a person’s sensory interpretation can be improved through artificial ways like training sessions,

Plato Essay Example | Topics and Well Written Essays - 250 words

Plato - Essay Example After they are through with their elementary education, they join middle school where teenagers experience pressure that forces them to engage in drugs, alcohol and sex. After children graduate from middle school, they join high school and start taking many responsibilities, which is stressful. After they are through with high school, they tend to think that they will be free (Plato 12). Moreover, modern American community is a resemblance of Plato’s cave based on its varying isolation, jobs, culture, crimes and people’s action. An example of this community is the Ridgecrest town dominated the with white race society. The people blame ethnic minorities for committing crimes make it hard for them to get jobs. The town has strict laws that are similar to the laws that existed in the cave. Therefore, any person disobeying the laws either ends up in jail or faces death. This is similar to the cave where people were put to chains and could not turn their heads. Contemporary homes are similar to Plato’s cave because people have rules restricting them on time to be at home and conduct their chores. Therefore, the home chores are similar to being chained up in the cave because they restrict an individual. Plato draws attention on imprisonment and being put on chains in Allegory of the Den. The feeling of imprisonment exists in schools, communities and homes in the current society. These areas relate to Plato’s cave because people lack

Issue in my community (I live in Mecklenburg County which is in Case Study

Issue in my community (I live in Mecklenburg County which is in Charlotte, NC) - Case Study Example Unemployment occurs when people who are willing and able to work cannot find jobs appropriate to their level of expertise. This issue is highly prevalent in this community. In January 2012, the unemployment rate was 9.8%, which was less than the previous month but is still greater than the state-wide average which was 9.5%. As a result of this issue of unemployment, the citizens of Mecklenburg are forced to seek help even for basic survival. They need help even for basic necessities like food, housing, clothing etc. The unemployment rate rose from 9% in April to 9.6%in May2012 (Charlotte Business Journal, Web). This increase can has serious implications for the community as a whole. People who are unemployed look for other ways to earn income due to which the crime rate might also increase. It is really important to find the causes of this increase in unemployment in order to solve the issue completely. One of the major reasons of high unemployment is the lack of educational opportun ities for the citizens of Mecklenburg County. The leaders of the country should introduce reforms so that equal educational opportunities are given to all the citizens. Quality education is extremely important for the future of a country as the children who are educated today will be the leaders of the country tomorrow. ... Due to unemployment and illiteracy, people get involved in illegal activities and as a result, the crime rate of the country also rises. As a result of these criminal records, people find it even harder to get jobs as employers do background checks to ensure the credibility of the employee or applicant. This further increases the unemployment and affects the entire country as a whole. The people of Mecklenburg County also suffer because of lower employment opportunities available in their market. The government needs to attract foreign businesses to set up in this country which will create more employment opportunities and will benefit the citizens. This will also increase the career choices available for the youth of this country. As a result of these greater employment opportunities, the unemployed citizens will be able to will be able to support their families and the overall unemployment rates of the country would also fall. Unemployment has other disadvantages as well which affe ct the citizens as well as the entire nation as a whole. One of these is the unemployment benefits that these people would receive from the government. As a result of this, the working population would have to pay more for the rising cost of these benefits and more burdens would be placed on them. Another disadvantage is that the government might reduce its public spending such as on schools, healthcare etc. In the long run, this would result in fewer jobs and a higher unemployment rate. In economic terms, unemployed labor of Mecklenburg County is a waste of its resources as total output falls and the tax revenue also falls. The tax revenue paid for

Seasory Perceptions Term Paper Example | Topics and Well Written Essays - 750 words

Seasory Perceptions - Term Paper Example The nature has laid down this error free network of neurons in such a way that there is no reason left why we should not believe in the accuracy of our sensory perceptions. (2) The law of size constancy is another reason why sensory information is always correct. Even if the visual angle of the object changes, its size as perceived by our sense of sight always remains the same. Visual angle is the size of that inverted image that is formed on the retina of the eye by the light reflected from the object. This perception of an object size even after a change in its visual angle is accurate enough even in an infant of a few weeks. (3) Human ear is able to perceive sounds that are as deep as 16 cycles per second and as high in pitch as 28,000 cycles per second. â€Å"Some people have "perfect pitch", which is the ability to map a tone precisely on the musical scale without reference to an external standard† (Zamora, 2006). This makes us believe that sensory perception is very accu rate. Factors contributing to the accuracy of sensory data The biggest factor that contributes to the accuracy of the sensory data is Nature itself. Nature has provided man with best and perfect tools like eye for sight, nose for smell, ears for hearing, tongue to taste, and fingers and skin to sense touch. These tools and their senses are so perfect that nobody can dare to challenge the accuracy of these. There is nothing compatible to Nature. Other factors that contribute to the accuracy of sensory data perception involve genetics obviously. Genes tend to pass on traits from one generation to the next. It is seen that individuals are different from each other because of their genetic makeup granted to them by their parents. Some can perceive information in a better way than others. This is because their genetic traits carry such information in them that help those individuals to perceive and think in a better way. Also, the accuracy of sensory data depends upon the correctness of sensory organs too. If there is a fault in the eye like â€Å"certain corneal injuries† (Miller, 2006, p.54), the vision is disturbed. If an ear is faulty, hearing is affected. This is the case with all the senses. Thus, the accuracy of sensory information also depends on the accuracy of the sensory organs. Roles of â€Å"nature† and â€Å"nurture† in the interpretation and evaluation of sensory data Sleeper and Chudler (2007, p.14) assert that â€Å"nature refers to skills humans are born with, and nurture refers to skills humans learn.† Every human being has some inborn or hereditary qualities that are passed over to him through genes; but, there are a lot of other qualities that he learns over time through knowledge and experience. Some researchers support the argument that nature is responsible for the makeup of an individual’s behavioral patterns which help him perceive, interpret and analyze sensory data. Opponents of this approach argue that this interpretation of sensory information has nothing to do with genes because a human being and his sensory perception of knowledge can be modified into whatever kind the nurturer wants him to grow into. We believe that both perspectives are correct. As stated earlier, genes tend to gift a person such traits that help him to use his sensory organs in the best way. Also, a person’s sensory interpretation can be improved through artificial ways like training sessions,

Issue in my community (I live in Mecklenburg County which is in Case Study

Issue in my community (I live in Mecklenburg County which is in Charlotte, NC) - Case Study Example Unemployment occurs when people who are willing and able to work cannot find jobs appropriate to their level of expertise. This issue is highly prevalent in this community. In January 2012, the unemployment rate was 9.8%, which was less than the previous month but is still greater than the state-wide average which was 9.5%. As a result of this issue of unemployment, the citizens of Mecklenburg are forced to seek help even for basic survival. They need help even for basic necessities like food, housing, clothing etc. The unemployment rate rose from 9% in April to 9.6%in May2012 (Charlotte Business Journal, Web). This increase can has serious implications for the community as a whole. People who are unemployed look for other ways to earn income due to which the crime rate might also increase. It is really important to find the causes of this increase in unemployment in order to solve the issue completely. One of the major reasons of high unemployment is the lack of educational opportun ities for the citizens of Mecklenburg County. The leaders of the country should introduce reforms so that equal educational opportunities are given to all the citizens. Quality education is extremely important for the future of a country as the children who are educated today will be the leaders of the country tomorrow. ... Due to unemployment and illiteracy, people get involved in illegal activities and as a result, the crime rate of the country also rises. As a result of these criminal records, people find it even harder to get jobs as employers do background checks to ensure the credibility of the employee or applicant. This further increases the unemployment and affects the entire country as a whole. The people of Mecklenburg County also suffer because of lower employment opportunities available in their market. The government needs to attract foreign businesses to set up in this country which will create more employment opportunities and will benefit the citizens. This will also increase the career choices available for the youth of this country. As a result of these greater employment opportunities, the unemployed citizens will be able to will be able to support their families and the overall unemployment rates of the country would also fall. Unemployment has other disadvantages as well which affe ct the citizens as well as the entire nation as a whole. One of these is the unemployment benefits that these people would receive from the government. As a result of this, the working population would have to pay more for the rising cost of these benefits and more burdens would be placed on them. Another disadvantage is that the government might reduce its public spending such as on schools, healthcare etc. In the long run, this would result in fewer jobs and a higher unemployment rate. In economic terms, unemployed labor of Mecklenburg County is a waste of its resources as total output falls and the tax revenue also falls. The tax revenue paid for

Fiji Water Analysis Essay Example for Free

Fiji Water Analysis Essay Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers, in this circumstance water, they are compelled to give back as much as they take away. The issue companies have to deal with is whether they really have CSR, or if they are just green washing to make people believe they are socially responsible. â€Å"The 10th Edition of the Concise Oxford English Dictionary recognizes the word â€Å"greenwash,† defining it as, â€Å"’Disinformation disseminated by an organization so as to present an environmentally responsible public image.†Ã¢â‚¬â„¢ Environmentalist make it their job to eliminate any green washing by bringing to light companies negative impact on society and proving outrageous claims to be over exaggerated or completely false. Environmentalists compel companies to reduce, if not eliminate their carbon footprint on society through exposing how wasteful they are to society. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. Companies like FIJI Water have to walk the fine line of CSR and green washing. FIJI Water LLC, has proved to be a tough competitor in the market of selling bottled water. They have overcome trials and set-backs and have kept their image of a premium quality brand of water. They have done their very best to become socially responsible over the years and had to use the idea of green washing to exploit their product. How FIJI Water Came to Be FIJI Water was started in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited. FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from the Fiji Islands. It is available in 330ml, 500ml, 1 liter and 1.5 liter bottles.  According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. A good way to identify what FIJI Water is all about is in their mission statement which reads, â€Å"FIJI Water, the world’s finest water, is committed to quality and excellence in our product, people, profitability, and strategic partners. We are dedicated to communicating the passion and unique properties of our brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.† They have marketed their product towards wealthy people who could afford to pay more to drink water. Their main marketing drive was that the product was far from pollution, acid rain, and industrial waste in the island nation of Fiji. The way their product differed from other water bottling companies is that the FIJI Water was drawn from an artesian aquifer that lies hundreds of feet below a primitive rainforest. The idea being that distance and isolation is part of what makes FIJI Water so much purer and richer in taste than other bottled waters. Corporate Social Responsibility FIJI Water has a few marketing and CSR campaigns to help address the issue of social responsibility and to give their product more attention. FIJI water was seen as being extremely wasteful. To take a naturally occurring product like water and use the resources to ship it half way across the world was thought to be â€Å"water insanity†. â€Å"In response to this protest, the company launched a new promotion campaign under a slogan â€Å"every drop is green,† only to be immediately accused by environmentalist groups of engaging in green washing activities.† At the same time that this was happening, FIJI focused on its contributions to the local communities in Fiji. As environmentalists’ criticism increased over the years, FIJI Water LLC launched a â€Å"carbon negative campaign, claiming that it was the first bottle water company to release carbon footprint of its products.† This was part of their push towards the slogan â€Å"every drop is green†. The Company estimated its total annual carbon footprint at 85,396 metric tons of CO2eq.  They were also able to calculate their carbon emissions at each stage of the product from production to distribution. They started at the production of raw material to running the plant, to getting it to the markets, to even refrigerating the product. It did this to try and eliminate as much carbon footprints as possible. The VP of the company, Mooney, argued that, â€Å"the only way consumers can turn their environmental intentions into good decisions is to give them the information they need regarding the emissions with the products they buy.† This made customers aware that they were actively looking at their operations and doing something about it. To most people, it didn’t really matter what, as long as they were trying. Sustainability The results of their work were impressive. They were able to accomplish the following: reduction in packaging by 20 percent, supplying 50 percent of the energy used at its bottling plant with renewable energy, optimizing logistics to be more carbon-efficient in transportation, restoring grasslands in the Yaqara Valley by planting trees, and supporting recycling programs for plastic PET bottles. With their new image as a socially responsible company they were more sustainable in the fact that they were giving back. They summed up their operations in a PR pitch: a sale of every bottle of FIJI Water would result in a net reduction of carbon in the atmosphere! The question remains, are they giving back enough? To ship a naturally occurring product half way across the world seems pretty ridiculous to those who care about our earth’s resources being wasted. Green Washing Conservation group didn’t buy it. This absurd claim, along with â€Å"every drop is green† was green washing at its finest so they thought. In Section 53 of the Commonwealth Trade Practices Act 1974 it prohibits a corporation from representing that â€Å"goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits they do not have.† They were in direct violation of this. The Greenwash Brigade were some of the most professional environmentalist that were known for exposing this kind of  behavior. In June 2008, they published an article titled â€Å"Fiji Water by the numbers,† which summarized the terrible environmental impact of the company. Some facts that came out of that were that there were 5,500 miles per trip from Fiji to Los Angeles, 46 million gallons of fossil fuel, 1.3 billion gallons of water used, 216 million pounds of greenhouse gases emitted. These were staggering amounts of energy, water, and fuel being used, especially for something that is naturally occurring! The Impact of the Nay-Sayers These conservationists had a big impact on the company in forming who they are today. Without bringing this information to light, nothing would be changed. They would just fly under the radar without being criticized. We need the nay-sayers to motivate companies to change so they won’t use up our limited resources. The fact of the matter is that every drop of FIJI Water is not green, every drop is imported! These environmentalist help prevent green washing and provide important research behind their accusations of companies. In 2007, Pablo Paster, an engineer and MBA, undertook a thorough and exhaustive study of the cost of bringing a liter of FIJI Water to America. His study found that, â€Å"In summary, the transport of that one kilogram bottle of Fiji water consumed 26.88 kilograms of water (7.1 gallons), .849 kilograms of fossil fuel (one liter or .26 gallons) and emitted 562 grams of Greenhouse Gases (1.2 pounds).† One can only imagine the effect that has on our en vironment. Conclusion Overall, Fiji was able to show flexibility in changing for the times. They established credibility among the community through addressing concerns of others. At first they tried to hide from the answers needed by consumers and conservationists and even used some green washing to help get their product through the tough, trying times. They used the idea of green washing to their benefit by making outrageous claims that had to be proven false initially, but in time they held to it as best they could. They had to be vague at first, but later specified their goal in operations. Comparatively to most companies, FIJI Water has a great Corporate Social Responsibility in that they have done significant things to try and eliminate their carbon footprint through efficiency and planting more trees. Going forward, the company will have a hard time living up to becoming a carbon negative company. They need to keep on their path of fulfilling promises made to invest in renewable energy equipment and to off-set that with continuing to plant trees abroad. FIJI Water has especially helped the local community surrounding Fiji. They have established good CSR with the five neighboring villages. They have supported children’s educations in helping them get a good start. In pre-schools they have provided equipment, educational material, teacher training and other support. In March 2002, the company voluntarily established an independently administrated community development trust fund and allocated FJ$275,000 to it. That is a great use of their resources. They also support village projects to improve hygiene and sanitation as well as provide portable drinking water. FIJI Water is a benefit to society as a whole. They have used their resources to give back to our planet and help others in need. More [ 1 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 2 ]. N.A., â€Å"FIJI Water,† http://en.wikipedia.org/wiki/Fiji_Water#History, 2012. [ 3 ]. N.A., â€Å"Mission Statement,† http://www.fijiwater.com/company/company-timeline/, N.D. [ 4 ]. Ibid. [ 5 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 6 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† April 9, 2008, www.bevnet.com [ 7 ]. Ibid. [ 8 ]. Ibid. [ 9 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† FIJI Water Press Release, Los Angeles, April 9, 2008, www.bevnet.com. [ 10 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 11 ]. Heidi Sigelbaum, â€Å"Fiji Water by the numbers,† June 6, 2008. [ 12 ]. www.treehugger.com/files/2007/02/pablo_calculate.php [ 13 ]. McMaster and Nowak, â€Å"Natural Waters of Viti Limited – Pioneering a New Industry in the Fiji Islands.†